Our work / Moaafa
Case study · Healthcare

Moaafa: one healthcare app in Egypt, from booking to emergency

Moaafa is a healthcare app in Egypt that brings clinics, labs, pharmacies, radiology, nursing, ambulance and an emergency doctor call into one place.

ProjectMoaafa
PlatformsAndroid, iOS and website
LanguageArabic and English
StatusLive · moaafa.com
Moaafa website home page

The challenge

Patients had to search separately for clinics, labs, pharmacies and emergency help, each in a different place and in a different way.Moaafa's goal is to improve healthcare quality by making it easier for patients and specialists to connect, and for patients to reach medical care.
The SOS emergency call banner in Moaafa

What we built

Clinics directory and bookingA directory of every medical specialty across Egypt, with booking at the clinic or a home visit.
Emergency doctor callReach a specialist doctor by call at any time and from anywhere in a health emergency.
PharmaciesFind which nearby pharmacy has your medicine, who delivers, and who is open 24 hours.
Labs and radiologyContact labs and radiology centres, compare services and offers, and request home sample collection or portable imaging.
Nursing and ambulanceReach home nurses and request an equipped ambulance to the hospital of your choice.
Onboarding for every user typeStep-by-step sign-up for patients, emergency doctors, medical institutions, nursing and ambulance, with document verification.
Online paymentPay through the OPay gateway by card, e-wallet or InstaPay.
Admin dashboardManage and verify users, doctors and medical institutions from one place.

The mobile app

The app supports Arabic and English.

Home: hospital, clinic, lab, nursing, radiology and pharmacy in one wheel, plus an emergency call
Home: hospital, clinic, lab, nursing, radiology and pharmacy in one wheel, plus an emergency call
Choose a specialty
Choose a specialty
Clinics: consultation, follow-up and examination booking
Clinics: consultation, follow-up and examination booking
Pharmacies: offers, free delivery and 24-hour availability
Pharmacies: offers, free delivery and 24-hour availability
Account menu: wallet, saved items, call history and subscription
Account menu: wallet, saved items, call history and subscription

Screens

Emergency doctor sign-up steps in the Moaafa app
Emergency doctor sign-up, step by step, with document upload
Moaafa services: clinics, pharmacies, nursing, labs, radiology and ambulance
The services Moaafa offers, as shown on its website

Our role and tools

Our role: Product design and development of the mobile app, website and admin dashboard.Technologies: .NET, Angular and Flutter

Results

63Registered users
39Emergency doctors
32Medical institutions
2Medical teams
100+App downloads
Figures from the admin dashboard and download stats, October 2026.

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